“VIENNA SINGER”

RHO-8a Teng Tactical Combatant

Definition/Summary:

Vienna Teng:

  • Folk-Pop singer “The Hymn of Acxiom” Addresses the surveillance through marketing & how it has become a regular part of life
  • “The Hymn of Acxiom” and “Level Up” The first time an artist received four awards in one year

Expanded info:

Acxiom Corporation

  • A marketing technology and services company
  • Provides marketing and information management services, including multichannel marketing, addressable advertising, and database management
  • Acxiom collects, analyzes, and passes customer and business information for clients, helping them to target advertising campaigns, and score leads

“Hymn of Acxiom” song

  • Acxiom’s data collection rivals the National Security Agency’s
  • The song is meant to empathize with databases as well as excoriate them
  • The song was Her tactical response to shed light on an invasion of privacy by an organization that routinely monitors people

 

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